PPCBrief
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Built for Google Ads lead-gen agencies

Connect Google Ads once. Every Monday your clients get a clear weekly update email.

Not a dashboard platform. PPCBrief keeps weekly communication consistent, concise, and professional.

Agencies pay. Clients only receive emails. No client login required.

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How it works

Three steps from connection to client-ready weekly email

A narrow workflow for agencies running local lead-gen campaigns in Google Ads.

1. Connect & map

Authorize Google Ads, choose accessible accounts, and map each account to a client.

2. Draft report

Generate a weekly client summary using deterministic metrics and controlled narrative wording.

3. Monday autopilot

On paid plans, reports send weekly on schedule with retries, logs, and failure alerts.

Who it is for

Google Ads lead-gen agencies

Built for lead-gen agencies managing local service advertisers (HVAC, plumbing, dental, legal, roofing) who need consistent weekly client communication.

Why it is different

Weekly client email autopilot, not dashboards

Broad reporting tools handle everything. PPCBrief solves one friction point: Monday client communication.

Example output

A realistic weekly client email

Short, clear, and professional on desktop and mobile.

Subject

Summit HVAC | Google Ads Weekly Update (Feb 3 - Feb 9)

Hi team, quick summary for this week:

  • 14,220 impressions, 822 clicks, and 106 conversions.
  • Spend was $8,362 with CPA at $79, down 11% week over week.
  • Conversion rate improved from 11.8% to 12.9%.
  • Possible drivers to review: search terms, landing page changes, budget shifts, and tracking coverage.

Why it matters

Lower cost per conversion with stable volume supports healthier pipeline economics.

What we will do next week

  • Expand high-intent exact-match terms in top converting groups.
  • Add negative terms for low-intent search traffic.
  • Verify call tracking and conversion action mapping.

Data notes: Source Google Ads, date range Feb 3 - Feb 9, conversion action: primary conversion.

Trust by design

  • Metrics are pulled from your connected Google Ads account.
  • Calculations follow consistent definitions.
  • Narrative uses controlled templates and only references available data.
  • If data is missing, the email flags it and suggests checks.

Pricing

Simple pricing aligned to weekly email workload

Same prices, clearer value. Limits are guardrails to keep delivery reliable and cost-stable.

Starter

Starter Plan

For owner-led agencies replacing Monday reporting first.

$149/mo

Limits

  • 5 active schedules
  • 80 report generations per month
  • 3 recipients per schedule
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Team

Most Popular

For small teams managing multiple local service accounts each week.

$299/mo

Limits

  • 15 active schedules
  • 240 report generations per month
  • 5 recipients per schedule
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Scale

For larger books of business needing consistent weekly client communication.

$599/mo

Limits

  • 40 active schedules
  • 650 report generations per month
  • 8 recipients per schedule
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Ready to send your first weekly update?

Connect Google Ads once, choose recipients, and PPCBrief sends a clear weekly email with next steps.

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FAQ

Common questions

What happens after I sign up?

Connect Google Ads, choose the account(s), add client recipients, and PPCBrief starts sending your weekly email on schedule.

Which ad platforms are supported?

Google Ads for now. We’re starting with the highest-leverage workflow for lead-gen agencies.

Do clients need a login?

No. Agencies connect and configure once. Clients only receive the email updates.

What support do you provide?

Email support is included. Most agencies get set up in under 10 minutes.